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15. Imagine yourself working in risk management department of a multinational company. Speak about the potential risks (pest) facing the business

Firstly, we should accept that we can’t anticipate everything and accept uncertainties, be flexible enough to respond to changes as they come. PEST analysis for multinational company. Political: changes that happen in subdivisions in government, legislation and situation with corruption. Economic: changes in subdivisions of labour supply and costs, impact of our competitors’ behavior. Social & Cultural: change of public opinion in different countries and cultures, tastes, attitudes and population changes. Technological: new technologies that appear in different countries, changing costs of communications