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Moiseeva_F

My speciality. Manager………………………………………………...20

  • MARKET………………………………………………………………………..22

  • COMPANY STRUCTURE……………………………………………………...24

  • FORMS OF BUSINESS………………………………………………………...26

  • Business strategy………………………………………………………..28

  • FRANCHISING………………………………………………………………....30

  • GOODS MANAGER……………………………………………………………32

  • MY SPECIALITY. MARKETING MANAGER………………………………..34

  • MY SPECIALITY. CUSTOMS INSPECTOR……………………………….....36

  • MARKET………………………………………………………………………..38

  • MARKETING AND PROMOTION………………………………………….....40

  • TYPES OF GOODS……………………………………………………………..42

  • ADVERTISING………………………………………………………………....44

  • EXHIBITIONS AND FAIRS…………………………………………………....46

  • MY SPECIALITY. ACCOUNTING AND AUDIT…………………………....48

  • MY SPECIALITY. FINANCE AND CREDIT………………………………...50

  • MY SPECIALTY. BANKING………………………………………………….52

  • IMF AND THE WORLD BANK……………………………………………….55

  • THE BANKING INDUSTRY…………………………………………………..57

  • MONEY………………………………………………………………………....59

  • TAXATION……………………………………………………………………..61

  • STOCK EXCHANGE…………………………………………………………...63

    • ТЕКСТИ ТА ВПРАВИ

    Texts and exercises…………………………………………………….......66

    1. Introducing economics…………………………………………………...67

    2. The Government and Market Systems………………………………....70

    3. How Markets Work……………………………………………………....73

    4. Demand and Supply……………………………………………………...75

    5. Inflation and Deflation…………………………………………………..77

    6. Market Leaders, Challengers and Followers…………………………..80

    7. Company Finance, Ownership and Management……………………...82

    8. Bonds……………………………………………………………………....84

    9. Futures, Options and Swaps……………………………………………..87

    10. Buyouts…………………………………………………………………..90

    11. Principles of Taxation…………………………………………………..92

    12. Types of Taxes…………………………………………………………..95

    13. Foreign Direct Investment……………………………………………..98

    14. Accounting and Bookkeeping………………………………………...100

    15. Accounting and Financial Statements……………………………….103

    16. Types of Financial Statements……………………………………….105

    17. Current Account and Capital Account……………………………….107

    18. Auditing………………………………………………………………...109

    19. Marketing……………………………………………………………….111

    20. The Centrality of Marketing…..……………………………………...114

    21. Advertising……………………………………………………………..117

    22. The Business Cycle……………………………………………………120

    23. The Business Cycle and Government Intervention…………………123

    24. Macroeconomics……………………………………………………….126

    25. Money…………………………………………………………………..129

    26. Money and Banks………………………………………………………132

    27. Banking and Financial Services in Great Britain…………………..135

    28. Management…………………………………………………………….138

    29. International Business…………………………………………………140

    30. International Trade…………………………………………………….143

    31. International Trade. Specialization among Nations………………..146

    32. Protectionism and Free Trade………………………………………...149

    33. International Organizations and Free Trade………………………...152

    34. Free Trade and Developing Countries……………………………….155

    35. Economics and Ecology……………………………………………….157

    КЛІШЕ ДЛЯ РЕФЕРУВАННЯ ТА АНОТУВАННЯ

    CLICHÉS FOR ANNOTATIONS AND abstracts………………………..159

    ДІЛОВА КОРЕСПОНДЕНЦІЯ

    BUSINESS WRITING…………………………………………………………..161

    LETTERS ………………………………………………………………………….162

    E-MAILS…………………………………………………………………………...164

    MEMO (MEMORANDA)……………………………………………………….165

    CURRICULUM VITAE (CV)……………………………………………………..166

    COVER LETTER…………………………………………………………………..168

    FAX………………………………………………………………………………...169

    LETTER OF ENQUIRY…………………………………………………………...170

    REPLY TO ENQUIRY…………………………………………………………… 172

    Offer……………………………………………………………………………...174

    CONTRACT………………………………………………………………………..175

    ГРАМАТИЧНИЙ ДОВІДНИК…………………………….…...........................177

    § 1. АРТИКЛЬ (THE ARTICLE)………………………………….........................178

    § 2. ІМЕННИК (THE NOUN)……………………………………………………..178

    § 3. ПРИКМЕТНИК (THE ADJECTIVE)………………………………………...180

    § 4. СПОЛУЧНИКИ “AS...AS, NOT SO...AS, THAN” ПРИ УТВОРЕННІ СТУПЕНІВ ПОРІВНЯННЯ ПРИКМЕТНИКІВ………………………………...181

    § 5. ЧИСЛІВНИК (THE NUMERAL)………………………………………….....181

    § 6. ЗАЙМЕННИК (the PRONOUN)…………………………………………...182

    § 7. ДІЄСЛОВО (THE VERB)……………………………………………………184

    НЕОЗНАЧЕНИЙ ЧАС В АКТИВНОМУ І ПАСИВНОМУ СТАНІ

    (the INDEFINITE TENSE, ACTIVE AND PASSIVE VOICE)………………...191

    ТРИВАЛИЙ ЧАС В АКТИВНОМУ І ПАСИВНОМУ СТАНІ

    (the CONTINUOUS TENSE, ACTIVE AND PASSIVE VOICE)……………...196

    ПЕРФЕКТНИЙ ЧАС В АКТИВНОМУ І ПАСИВНОМУ СТАНІ

    (the PERFECT TENSE, ACTIVE AND PASSIVE VOICE)……………….......200

    ПЕРФЕКТНО-ТРИВАЛИЙ ЧАС

    (the PERFECT CONTINUOUS TENSE)………………………………….........204

    § 8.ДІЄПРИКМЕТНИК

    (THE PARTICIPLE)………………………………………………………….......206

    § 9. ІНФІНІТИВ

    (THE INFINITIVE)……………………………………………………………..211

    § 10. МОДАЛЬНІ ДІЄСЛОВА

    ( MODAL VERBS)……………………………………………………………..214

    § 11. ПОРЯДОК СЛІВ В АНГЛІЙСЬКОМУ РЕЧЕННІ. РОЗПОВІДНІ РЕЧЕННЯ (word order. AFFIRMATIVE SENTENCES)……………..........219

    § 12. ПИТАЛЬНІ РЕЧЕННЯ (INTERROGATIVE SENTENCES)……………...220

    § 13. УЗГОДЖЕННЯ ЧАСІВ У ДОДАТКОВОМУ підрядному РЕЧЕННІ

    (sequences of tenses)……………………………………………………....221

    § 14. БЕЗСПОЛУЧНИКОВІ підрядні РЕЧЕННЯ

    (asyndetic affirmative sentences) ………………………………….222

    § 15. УМОВНІ РЕЧЕННЯ (CONDITIONAL SENTENCES) ………………...…222

    ГРАМАТИЧНІ ВПРАВИ

    Grammar exercises……………………………………………………….226