Comprehension:

1. What is marketing?

2. What is the key to successful marketing?

3. Name four elements of marketing.

4. What is the most effective combination of the 4 Ps?

5. Product is the most important element of the marketing mix, isn’t it?

6. What factors are considered when setting a price?

7. What must the marketer do if the price is above competitors’ price?

8. When can a product be a total sales failure?