6. My speciality. Manager

Lead-in:

1. make decision – приймати рішення

2. assignment – призначення

3. choice – вибір

4. trust – довiр’я, віра

5. relationship – зв’язок, відношення

6. sales – продаж, збут

7. law – закон, право, юриспруденція

I am a student of the faculty of economics, management and international economic relations.

Management is the process of making decisions and issuing commands. The management function of decision-making is aimed at defining the work and behavior of the organisation that is necessary to realise a given mission. Based on these decisions, managers exercise the command function to initiate action on various work assignments.

Managers are people who, collectively or individually, are responsible for running a business or organization.

W hat makes a good manager? First of all, the ability to communicate, to get your ideas across and to listen to other people. Secondly, a good sense of organization so that working practices are efficient and problems can be anticipated and avoided. Thirdly, managers work long hours and therefore a great deal of stamina is required to avoid stress.

A good manager must also be confident in his/her own ability to deal with difficult situations and show qualities of leadership so that others will want to follow. Managers have to take the initiative and bring fresh creative ideas to old problems. But sound judgement is necessary when a choice of possible courses of action is difficult or risky.

Once decisions are taken, a manager has to make sure they are implemented and obeyed. For this, he or she must demonstrate integrity: this includes a sense of honesty, trust and loyalty to the organization and the personnel under his or her control. Managers should also be accountable to their own boss and be able to explain the reasons for making any decision.

New technology, new ideas, new values and new problems make up the decision agenda of today’s managers.

Management is usually broken down into specific parts, e.g. works management, personnel management, marketing management, etc.

Personnel management is concerned with people at work and with their relationships within an enterprise.

Marketing management includes all aspects of making a product available to the public: product development, pricing, advertising, sales, marketing research, transportation, consumer relations.

A given member of management must undergo a substantial education process in order to become aware of his (her) responsibilities and to become able to perform them adequately. He must receive training on the basis of practically every important area of marketing and business management, finance, production, sales, law plus much, much more.

A good manager is the one who can direct and control people effectively.

Questions for comprehension check-up and discussion:

1. What is management?

2. What are the management functions? What are they aimed at?

3. What makes a good manager?

4. What types of management do you know?

5. What is personnel management concerned with?

6. W hat aspects does marketing management include?