4. Explain the meaning of the term ‘cultural awareness’. Why is it important?
Cultural Awareness is developing sensitivity and understanding of another ethnic group. Awareness extends to special foods, manners of dress, language, religious preferences and observances, and differences in communication styles. (For example, in some cultures it is impolite to make eye contact, especially with someone you do not know well.) To enhance the quality of the visit, it is helpful to be aware of cultural differences and be sensitive to those differences.
Cultural awareness recognises that we are all shaped by our cultural background, which influences how we interpret the world around us, perceive ourselves and relate to other people. You don’t need to be an expert in every culture or have all the answers to be culturally aware; rather, cultural awareness helps you to explore cultural issues with your recipients more sensitively.
Information about specific cultural practices will help to increase your cultural knowledge by providing an overview of cultural characteristics and issues. However, it is always important to identify individual needs and preferences and remember that no individual can be reduced to a set of cultural norms.
Within any culture, peoples’ values, behaviour and beliefs can vary enormously. Differences may occur due to time of arrival in Australia, length of settlement, socio-economic background, level of education,
way of life, identification with cultural and religious background, and different life experiences.
Key Considerations
· Be aware of your own cultural influences.
· Be aware of judging other people's behaviour and beliefs according to the standards of your own
culture.
· Be aware of making assumptions about cultural influences and applying generalisations to
individuals.
· Understand that the behaviour and beliefs of people within each culture can vary considerably.
· Understand that the extent to which people adopt practices of their new country and retain those
from their cultural background can vary within communities, even within families.
· Understand that not all people identify with their cultural or religious background.
· Increase your knowledge about different cultural practices and issues through cultural background information sessions and/or resources and cultural awareness training.
· Understand the importance of appropriate communication.
- 1. What are visible parts of marketing? What are brand managers and sales teams responsible for?
- 2. Who takes part in distribution channels?
- 4. Some people believe that luxury fashion products should always be made in Europe. What's
- 1. What types of airlines do you know?
- 2. How do you understand the term “code-sharing”?
- 3. What forms of cooperation between companies are there?
- 4. Why do people sometimes behave badly on planes? What causes such behaviour?
- 1. What types of companies do you know?
- 2. Speak about flexibility and its types.
- 3. What is meant by "teleworking"?
- 4. What do you know about sol company? Why is it unusual?
- 1. What changes have taken place in organizations recently?
- 2. Explain the meaning of bpr.
- 3. How do you understand the term 'company culture'? What issues should be included into it?
- 4. Speak about the changes the us and uk department stores have gone through.
- 1. How does money work?
- 2.What money institutions can you mention?
- 3. Describe different kinds of securities and different kinds of markets.
- 5. How have Wal-Mart and Target stores performed lately?
- 1. What forms of advertising do you know?
- 2. Explain the meaning of 'direct marketing'. Why is it considered targeted means of advertising?
- 3. What is the difference between 'product placement' and 'product endorsement'?
- 4. What makes Nike's advertising tick?
- 5. How should you plan an advertising campaign?
- 6. Give examples of good and bad advertisements.
- 1. Give examples of cross-cultural issues.
- 2. In what way should cultural stereotypes be handled?
- 3. Is there a difference between cultures and subcultures?
- 4. Explain the meaning of the term ‘cultural awareness’. Why is it important?
- 5. What advice would you give to a business visitor coming to Italy, the uae, to Russia?