2. In what way should cultural stereotypes be handled?
We use stereotypes in part because it’s so hard to take in all of the complicated information about other people in the world. It’s difficult to spend the amount of time necessary to understand why or in what different ways people behave. So instead, we learn early in our lives to accept stereotypes of groups, or individuals. We develop stereotypes not just for large cultures, but smaller ones.
Stereotypes eliminate the challenges of understanding people who are different from ourselves; they supposedly give us a general overview of whole groups of people so we know what to expect and how to act. Unfortunately, so many stereotypes are inaccurate(неточный) and are used as a method of scapegoating(козел отпущения), or to separate "their" behavior from "my" behavior. We don’t always
agree with, or like the way another cultures behave because it is different, and we therefore perceive it as wrong, and develop negative/ugly descriptions (stereotypes). When we have problems with someone of a different group, we tend to identify the problem as having to do with the group, rather than ourselves or the specific person. So stereotypes do get in the way of how we think and feel. It makes us very judgmental about others and unfortunately often erroneously so. Stereotypes prevent us from identifying the feelings that are really go on inside of us. With stereotypes, the belief will remain that someone did something to us, rather than the problem, fear, or rigidity/closed thinking being within ourselves. When
we’re stereotyping we get caught up in the issue of that’s what "they do", that’s how "those people" are, instead of being in touch with our actual feelings of hurt, confusion, being slighted, left-out, anger, etc.
- 1. What are visible parts of marketing? What are brand managers and sales teams responsible for?
- 2. Who takes part in distribution channels?
- 4. Some people believe that luxury fashion products should always be made in Europe. What's
- 1. What types of airlines do you know?
- 2. How do you understand the term “code-sharing”?
- 3. What forms of cooperation between companies are there?
- 4. Why do people sometimes behave badly on planes? What causes such behaviour?
- 1. What types of companies do you know?
- 2. Speak about flexibility and its types.
- 3. What is meant by "teleworking"?
- 4. What do you know about sol company? Why is it unusual?
- 1. What changes have taken place in organizations recently?
- 2. Explain the meaning of bpr.
- 3. How do you understand the term 'company culture'? What issues should be included into it?
- 4. Speak about the changes the us and uk department stores have gone through.
- 1. How does money work?
- 2.What money institutions can you mention?
- 3. Describe different kinds of securities and different kinds of markets.
- 5. How have Wal-Mart and Target stores performed lately?
- 1. What forms of advertising do you know?
- 2. Explain the meaning of 'direct marketing'. Why is it considered targeted means of advertising?
- 3. What is the difference between 'product placement' and 'product endorsement'?
- 4. What makes Nike's advertising tick?
- 5. How should you plan an advertising campaign?
- 6. Give examples of good and bad advertisements.
- 1. Give examples of cross-cultural issues.
- 2. In what way should cultural stereotypes be handled?
- 3. Is there a difference between cultures and subcultures?
- 4. Explain the meaning of the term ‘cultural awareness’. Why is it important?
- 5. What advice would you give to a business visitor coming to Italy, the uae, to Russia?