4. Speak about the changes the us and uk department stores have gone through.
The US and UK department stores faced with decline in popularity. It can be explained by consumers demanding better value and a more interesting and stimulating experience while shopping. Department stores faced strong competition from speciality retailers and discounters. Their steady loss of market share may be partly because the concept was born in a different era, a time when, for families, a trip to the stores combined shopping with entertainment. And now, what is needed is a new approach.A typical example of this approach working is seen at Selfridges. This UK group has recast itself from a sleepy 70s-style department store into a retailing good-structured modern department store. One of the main changes is that more floor space is rented to vendors, in what is sometimes referred to as the showcase business model: vendors design their own booths and are encouraged to be creative. The problem is that all department stores look the same.
Unit 5. Money.
- 1. What are visible parts of marketing? What are brand managers and sales teams responsible for?
- 2. Who takes part in distribution channels?
- 4. Some people believe that luxury fashion products should always be made in Europe. What's
- 1. What types of airlines do you know?
- 2. How do you understand the term “code-sharing”?
- 3. What forms of cooperation between companies are there?
- 4. Why do people sometimes behave badly on planes? What causes such behaviour?
- 1. What types of companies do you know?
- 2. Speak about flexibility and its types.
- 3. What is meant by "teleworking"?
- 4. What do you know about sol company? Why is it unusual?
- 1. What changes have taken place in organizations recently?
- 2. Explain the meaning of bpr.
- 3. How do you understand the term 'company culture'? What issues should be included into it?
- 4. Speak about the changes the us and uk department stores have gone through.
- 1. How does money work?
- 2.What money institutions can you mention?
- 3. Describe different kinds of securities and different kinds of markets.
- 5. How have Wal-Mart and Target stores performed lately?
- 1. What forms of advertising do you know?
- 2. Explain the meaning of 'direct marketing'. Why is it considered targeted means of advertising?
- 3. What is the difference between 'product placement' and 'product endorsement'?
- 4. What makes Nike's advertising tick?
- 5. How should you plan an advertising campaign?
- 6. Give examples of good and bad advertisements.
- 1. Give examples of cross-cultural issues.
- 2. In what way should cultural stereotypes be handled?
- 3. Is there a difference between cultures and subcultures?
- 4. Explain the meaning of the term ‘cultural awareness’. Why is it important?
- 5. What advice would you give to a business visitor coming to Italy, the uae, to Russia?