6. Give examples of good and bad advertisements.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
The critical part of making an advertising campaign is determining a campaign theme, as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities.
Good or bad will be this advertisement it’s another question. It is difficult to identify which
advertisement is good and which not, because even in the surroundings of pitchmen there are disputes about it. One people consider the most important in advertisement is that it could sell the product, the others more creative persons make useless from the point of sales but interesting for people advertisements.
From my point of view the good examples of advertisements it’s the advertising of almost all perfumes.
It is always stylish, charming trailer with good selected music. For example the advertisement of Channel №5 with Nicole Kidman. It is short, fascinated, low-pressured advertising.
Another good example of advertisement is classic advertising of New Year Coca-Cola. It is good looking advertisement, funny which helps you to feel the approaching of holiday.
As for bad examples, to my mind each advertisement in its trailer should contain the short message of the theme of this or that advertising. But this message should be on theme, it should contain the right sense of the advertising subject. For example the trailer of Vanish. At the end of advertisement there is a phrase: “Pink color, trust it and there will be no spots”. Whom should we trust? The color or the feature in the pink pot? It’s not correct message of the product.
Unit 7. Cultures
- 1. What are visible parts of marketing? What are brand managers and sales teams responsible for?
- 2. Who takes part in distribution channels?
- 4. Some people believe that luxury fashion products should always be made in Europe. What's
- 1. What types of airlines do you know?
- 2. How do you understand the term “code-sharing”?
- 3. What forms of cooperation between companies are there?
- 4. Why do people sometimes behave badly on planes? What causes such behaviour?
- 1. What types of companies do you know?
- 2. Speak about flexibility and its types.
- 3. What is meant by "teleworking"?
- 4. What do you know about sol company? Why is it unusual?
- 1. What changes have taken place in organizations recently?
- 2. Explain the meaning of bpr.
- 3. How do you understand the term 'company culture'? What issues should be included into it?
- 4. Speak about the changes the us and uk department stores have gone through.
- 1. How does money work?
- 2.What money institutions can you mention?
- 3. Describe different kinds of securities and different kinds of markets.
- 5. How have Wal-Mart and Target stores performed lately?
- 1. What forms of advertising do you know?
- 2. Explain the meaning of 'direct marketing'. Why is it considered targeted means of advertising?
- 3. What is the difference between 'product placement' and 'product endorsement'?
- 4. What makes Nike's advertising tick?
- 5. How should you plan an advertising campaign?
- 6. Give examples of good and bad advertisements.
- 1. Give examples of cross-cultural issues.
- 2. In what way should cultural stereotypes be handled?
- 3. Is there a difference between cultures and subcultures?
- 4. Explain the meaning of the term ‘cultural awareness’. Why is it important?
- 5. What advice would you give to a business visitor coming to Italy, the uae, to Russia?