1. What forms of advertising do you know?

2. Explain the meaning of 'direct marketing'. Why is it considered targeted means of advertising?

3. What is the difference between 'product placement' and 'product endorsement'?

4. What makes Mike's advertising tick?

5. How should you plan an advertising campaign?

6. Give examples of good and bad advertisements.

1. What forms of advertising do you know?

The main form of advertising is media. It can include wall paintings, billboards, street furniture

components, printed flyers, radio, cinema and television ads, web banners, mobile telephone screens, magazines, newspapers, sides of buses or cars, and so on. Any place an "identified" sponsor pays to deliver their message through a medium is advertising. So you can see a lot of advertising in the streets.

Another famous type of advertising nowadays is product placement. It is when a product or brand is noticed in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand. It is very popular nowadays for cars, watches, clothes.For example, product placement for Ford, BMW and Aston-Martin cars are featured in recent James Bond films, most notably Casino Royale.

The TV commercial is generally considered the most effective mass-market advertising format, as is reflected by the high prices TV networks charge for commercial airtime during popular TV events. For example, football. Increasingly, other media are overtaking television because of more consumer's usage of the internet.

Advertising on the World Wide Web is a recent phenomenon. Prices of Web-based advertising space are dependent on the "relevance" of the surrounding web content and the traffic that the website receives.

E-mail advertising is another recent phenomenon. Unsolicited bulk E-mail advertising is known as "spam". So these are the most famous forms of advertising nowadays to my mind.