Public relations
Public relations (PR) is the practice of managing the communication between an organization and its publics.[1] Public relations gains an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment.[2] Because public relations places exposure in credible third-party outlets, it offers a third-party legitimacy that advertising does not have.[2] Common activities include speaking at conferences, working with the press, and employee communication. It is something that is not tangible and this is what sets it apart from Advertising.
PR can be used to build rapport with employees, customers, investors, voters, or the general public.[2] Almost any organization that has a stake in how it is portrayed in the public arena employs some level of public relations. There are number of related sister disciplines all falling under the banner of Corporate Communications, such as Analyst relations, Media Relations, Investor Relations, Internal Communications or Labor Relations.
There are many areas of public relations but the most recognized are financial public relations, product public relations, and crisis public relations.
Financial public relations deal with providing information mainly to business reporters.
Product public relations deal with gaining publicity for a particular product or service through PR tactics rather than using advertising.
Crisis public relations deal with responding to negative accusations or information.