Types of Advertising.
Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, magazines, newspapers, sides of buses, subway platforms and trains, streaming posters and supermarket receipts. Any place an "identified" sponsor pays to deliver their message through a medium is advertising.
Television.The TV commercial is generally considered the most effective mass-market advertising format, as is shown at commercial airtime during popular TV events. The majority of television commercials feature a song or jingle that listeners soon relate to the product.
Infomercials. An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" and "commercial". The main objective in an infomercial is to create an impulse purchase, so that the consumer sees the presentation and then immediately buys the product.
Radio advertising. Radio advertising is a form of advertising via the medium of radio. While radio has the obvious limitation of being restricted to sound, proponents of radio advertising often cite this as an advantage.
Print advertising. Print advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. A form of print advertising allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service.
Online advertising. Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Billboard advertising. Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large amounts of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.
Mobile billboard advertising. Mobile billboards are truck- or blimp-mounted billboards or digital screens. These can be dedicated vehicles built solely for carrying advertisements along routes preselected by clients, or they can be specially-equipped cargo trucks. Some billboard displays are static, while others change; for example, continuously or periodically rotating among a set of advertisements.
In-store advertising. In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters, eye-catching displays promoting a specific product, and advertisements in such places as shopping carts and in-store video displays.
Covert advertising. Covert advertising, also known as guerrilla advertising, is when a product or brand is embedded in entertainment and media. For example, in a film, the main character can use an item or other of a definite brand. Cadillac chose to advertise in the movie The Matrix Reloaded, which as a result contained many scenes in which Cadillac cars were used. Similarly, product placement for Omega Watches, Ford, VAIO, BMW and Aston Martin cars are featured in recent James Bond films.
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